Brand Strategist

FocusKPI is looking for a Marketing Manager / Brand Naming Specialist to join our client, a high-tech SaaS company. 

Work Location: Remote: anywhere in the US
Duration: 12-14 months 
Pay Range: $65/hr to $75/hr

Responsibilities:

• Drive naming programs from discovery and brief writing, name generation and research, to the creation of tools and guidance for internal rollout for external success
• Connect naming to our brand strategy and brand-building efforts
• Reduce ambiguity and mitigate risks to the business and brand via a strategic, thoughtful, and disciplined approach to naming
• Help simplify how our products, features, and offerings show up in the world
• Help continually evolve our naming process and brand foundations for consistency, coherency, and scale

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field
• 4-6 years of hands-on experience creating successful names for products, features, and brands
• Bonus points for naming in more than one industry, including B2B SaaS naming experience
• Excellent live facilitation of video meetings
• Ability to facilitate alignment diplomatically, and translating the audience needs into compelling brand stories
• Excellent written and verbal communication

You will be successful here if you have:

• A strategic understanding of why naming matters and the creative chops to make names sing
• Being comfortable collaborating with a wide range of stakeholders, including brand experts and brand novices
• Done plenty of hands-on naming - from soup to nuts (not just a manager of the process)
• Embrace an agile approach to naming and branding

 

Thank you!

FocusKPI Hiring Team

Founded in 2010, FocusKPI, Inc. (FocusKPI) is a data science and technology firm specializing in predictive analytics practice and methodologies. FocusKPI is a US company headquartered in Silicon Valley, California, with an East Coast office in Boston, Massachusetts.

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