Marketing Data Analyst

Location: Sunnyvale, CA

Type: Contracted

Min. Experience: Entry Level

FocusKPI, Inc. is looking for a Marketing Data Analyst to work for our client in Sunnyvale, CA. This is a full-time contract position.

Responsibilities

  • Execute audience targeting logic (list pulls) for campaigns supporting LinkedIn’s Consumer acquisition and customer programs using distributed SQL variants (Apache Hive, Presto).
  • Author and maintain Hive query logic for audience targeting variables and automated list pulls.
  • Evaluate and prioritize project requests and enhance their intake process.
  • Improve campaign KPIs by collaborating on and applying targeting optimization techniques and AB test setup.
  • Partner with engineering, marketing and analytics teams to achieve and surpass business goals.
  • Design system-first processes to scale targeting resources, including defining and leading implementation of enhancements to our internal targeting tools.

Basic Qualifications

  • 2 + years of experience targeting audiences for marketing use cases, both ad-hoc and automated; including data integration with CRM or marketing automation platforms (e.g., Responsys, Eloqua, Exact Target, Marketo, Salesforce.com)
  • BA/BS Degree
  • 1+ years of experience with Hive

Preferred Skills:

  • Experience with Apache Hive and Presto
  • Experience with Basic command of Unix commands / shell scripting
  • Proven aptitude for assimilating new technologies and processes
  • Proven ability to break down and diagnose issues, then identify and rapidly deploy solutions
  • Clear and concise written and verbal communication
  • Demonstrable self-awareness and emotional intelligence
  • Collaborative mindset: you enjoy working with, learning from, and sharing knowledge with peers and counterparts
  • Experience with machine learning tools and concepts a plus
  • Industry
  • Information Technology & Services Internet


Thank you for applying!

FocusKPI Hiring Team

About FocusKPI:  
FocusKPI Inc. is an analytics consulting business providing solutions such as CRM customization, Risk Management, Business Intelligence, Advanced/Operational/Web/Digital Analytics as well as Human Resources for our clients.

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